How to Know if You’re Being Too Pushy or Salesy [Video]

One of the biggest questions course creators ask copywriters is, “How do I know if I’m being too pushy or salesy vs not being pushy enough?”

So I went live and answered the question in this 7-minute video with three tips on how to avoid being gross when you’re promoting yourself:

Here’s The Recap:

  • We feel weird talking about ourselves, but we LOVE celebrating others (0:30)
  • We also love to buy and we can’t buy what we want unless someone lets us know it’s for sale (0:50)
  • So we can’t serve other people unless they know how we’re able to serve them!!!
  • We need to normalize that it’s okay to self-promote (1:20)
  • Having something to promote actually makes it easier for other people to share about you (1:25)
  • Do you sound skeezy or do you just feel weird talking about yourself? (2:17)

Tip #1: Speak like a normal human talking to a friend (2:50)

  • Speak to one person: the client that needs you the most and serve them
  • #justfuckinghelp_____ (insert name of your client that needs you)

Tip #2: Make sure your content is 80% value/20% promotion (3:51)

  • Notice when you sign up for a webinar, they typically teach for the first 45 minutes and don’t talk about their offer until the last 15 minutes or so
  • But it’s okay because you go so much value, EVEN if you don’t buy the offer

Tip 3: Make sure the offer and benefits are CLEAR (4:45)

  • Give your audience something they can say “YES” to
  • Saying “Just schedule a call with me” is really vague (and people can be put off by not knowing what they’re committing to)
  • If you ask someone if they need “coaching”, the answer is likely NO. But if you ask them if they want to see if you’re a good fit to improve their website copy, you’re more likely to hear YES.
  • Give potential clients a clear idea of what to expect and clear next steps to take
  • What offer is going to compel your audience to stop what they’re doing and give you their money?
  • People hate to be sold but we love to buy!

Share this post with your friends

Get the Momentum Memos

Sign up below to get the Weekly Momentum Memos designed to get you unstuck and ready to take the next step in your online business. You’ll also get your FREE mini-course so you can Find Your ONE Thing. Enjoy!

Leave a Comment

Your email address will not be published. Required fields are marked *

A Bit About Me

Lets be friends

get it, get it

Find Your
ONE Thing

Sign up below to get your FREE mini-course to Find Your ONE Thing and the Weekly Momentum Memos.