One of the biggest questions course creators ask copywriters is, “How do I know if I’m being too pushy or salesy vs not being pushy enough?”
So I went live and answered the question in this 7-minute video with three tips on how to avoid being gross when you’re promoting yourself:
Here’s The Recap:
- We feel weird talking about ourselves, but we LOVE celebrating others (0:30)
- We also love to buy and we can’t buy what we want unless someone lets us know it’s for sale (0:50)
- So we can’t serve other people unless they know how we’re able to serve them!!!
- We need to normalize that it’s okay to self-promote (1:20)
- Having something to promote actually makes it easier for other people to share about you (1:25)
- Do you sound skeezy or do you just feel weird talking about yourself? (2:17)
Tip #1: Speak like a normal human talking to a friend (2:50)
- Speak to one person: the client that needs you the most and serve them
- #justfuckinghelp_____ (insert name of your client that needs you)
Tip #2: Make sure your content is 80% value/20% promotion (3:51)
- Notice when you sign up for a webinar, they typically teach for the first 45 minutes and don’t talk about their offer until the last 15 minutes or so
- But it’s okay because you go so much value, EVEN if you don’t buy the offer
Tip 3: Make sure the offer and benefits are CLEAR (4:45)
- Give your audience something they can say “YES” to
- Saying “Just schedule a call with me” is really vague (and people can be put off by not knowing what they’re committing to)
- If you ask someone if they need “coaching”, the answer is likely NO. But if you ask them if they want to see if you’re a good fit to improve their website copy, you’re more likely to hear YES.
- Give potential clients a clear idea of what to expect and clear next steps to take
- What offer is going to compel your audience to stop what they’re doing and give you their money?
- People hate to be sold but we love to buy!
